La Jolla Realtor Michelle Silverman can easily tick off the various homes she’s sold for which she got more and higher offers because of effective staging.
“There was one home that hadn’t been staged and was listed at $1.149 million. It was old. It was tired looking,” she said. “I took the listing and had it staged. We got 12 offers on it and ended up selling it for just a little over $1.15 million. So, maybe it was just a little higher, but the buyer said they were only going to get $900,000 for the house.”
According to a 2020 survey of 13,000 staged homes by the Real Estate Staging Association, 85 percent of staged homes sold for 5 to 23 percent over list price. And, it noted, staged homes sell faster, averaging just 23 days on the market. By comparison, the typical U.S. home spent 43 days on the market last month , according to a report from Realtor.com.
Staging for this San Diego, done by Guest House, emphasizes this bedroom’s spaciousness, light and views.
(Pineapple Labs )
As for return on investment, the staging association survey showed that with an average investment of 1 percent, approximately 75 percent of sellers saw a return on investment of 5 to 15 percent over asking price.
And this was before the market got as heated as it is now.
So, you might ask, if we’re in a seller’s market, why bother staging a home? Why not save the expense?
Silverman’s response was quick.
“Because even in a seller’s market, buyers are not visionary.”
The kitchen is one of the rooms staging companies like to prioritize. This was staged by Guest House.
Alex Ryden, who is the founder and CEO of Guest House, a home staging company with offices in San Diego, acknowledged that while it certainly is a seller’s market, staging is still needed to maximize the sales price.
“It’s actually the cheapest way, the most impactful way based on the price to maximize the sale price of the largest asset you’ll ever own,” he said. “We’re seeing homes that we stage go above asking (price) dozens of times a month. On a $2 million house, that’s a couple of college tuitions right there. You could just lob it on the market and sell it and walk away, but you’ll never really know unless you invest the time and a little bit of money into making it truly stand out, both in how it’s presenting online all the way to in person and having people walk through and say, ‘I need this house.’ Staging is just another tool, another arrow in the quiver to help make sure that it not only sells fast but sells for more than you would have imagined.”
Home staging is …….